EcoApprentice Member Spotlight ~ ThinkEco²

It’s always great to see a sustainable solution turned into business success! EcoApprentice business member ThinkEco² has done just that by repurposing used cedar in San Diego. The Co-Founder of  ThinkEco²,  Jules Lavallee, shares about her business:

Think Eco for the Holidays

Holidays are approaching. Eco-friendly gifts are truly unique and thoughtful. ThinkEco² is making good use from aged and rustic fence by handcrafting creative eco-friendly gifts.

The Founder of ThinkEco², Brian Behncke, owns and operates Briven Construction during the day and handcrafts 100% recycled cedar products at night with his crew.  The wood is taken from Behnckes fence job sites. In his decision to use recycled,  Brian saw a local company reclaiming and reusing glass, and thought the same could be done with wood. He noticed a lot of wood being thrown into the landfill and wanted to start his own recycling business.
ThinkEco² gifts include rustic wine racks, 6 pot garden planters with tray,  wine and liquor gift boxes.  Cedar is a great choice for wine racks and garden planters, since it is naturally resistant to pets and rot. ThinkEco2 handcrafted wine racks are offered rustic or in a variety of color frames including black, white, green, and red. They fit nicely onto a countertop. For garden lovers, their handmade garden planters are perfect for a balcony or small space. In addition to beautifully handcrafted gifts, ThinkEco² specialized in wedding trays,  uniquely crafted flower pots, and Groomsmen gift boxes.
Creating handmade purposeful products from recycled cedar has it’s rewards. It is not only good for the environment, but it is profitable. We enjoy making a difference and building fun and creative products.  Our plan is to hire Veterans in San Diego.
To find out more about ThinkEco2 visit
Jules Lavallee, Founder of ThinkEco² combines eco-conscious living with philanthropy.  She donates her wine racks to charities including TNT Memorial, Big Brothers & Big Sisters, and Mama’s Kitchen. ThinkEco² products are proudly handmade in the USA.


Got a sustainability success story or an EcoChallenge at work or in your community?  We’d love to post it! Our community is filled with think-outside-the-box innovators. Membership is free. Go to EcoApprentice.

© 2013, Richard Halpern. All rights reserved.

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